don't chase virality. chase connection.

building an online audience

Apr 06, 2025

∙ Paid

In my first month of writing on Substack, I grew to over 600 subscribers — an audience that could fill a high school auditorium. I’m very grateful and wish I could say it was entirely due to my captivating, high-quality writing. But it wasn't.

Here’s what really happened:

don't chase virality. chase connection.

building an online audience

This post is for paid subscribers